Ryan Broderick

one of the Paul's, I think it was Jake Paul who was like, I'm going to work with Hawk Tua and like grow her into a brand.

And like, they've become very interested in like trying to figure out if you can do that to people who randomly go viral, which is, we already did that.

Like the, the, and we'll, you know, we'll get to like the Alex from target era, but like, this has already been a thing.

And it's like, after 2020, it becomes a thing again, but now they're trying it in like different ways with, you know, the crypto coin and the podcast and the brand deals and all that.

I think it's become harder to explain that to people because so much of our media has moved online.

So like if you see someone's face on the internet all day, you just assume that they're making a lot of money from it.

Yes.

And it has, and it comes with it like an incredible amount of baggage.

Same year, 2024, Dr. Allie Lukes completes her PhD on the politics of smell.

You remember this?

Can you, can you sort of describe what happened here?

All PhDs are silly.

I agree with you.

Yeah.

Almost all of these are triggered by like a young woman expressing themselves openly and earnestly and then the entire world losing their fucking minds over it.

That's basically it.

Yes.

They can be a very big figure like, you know, a chaperone or a hawk too, but they can also just be like random people who express an interest.

This one we have here is from 2023.

This next one, Bailey Jesseret is the user or Ben Hurd.