Ryan Broderick

They're like, the entire industry runs on fraud.

And so whenever moments like this happen, I would like to take some time to be like, you're all committing fraud.

Yeah.

There are all kinds of weird digital marketing campaigns running around the internet all the time.

And sometimes people discover that they exist and they're like, that's funny.

That's cool.

You tricked us.

And sometimes they're pissed about it.

And sometimes these digital marketing campaigns can work like the grimace shake on TikTok, which from what I understand was like pretty organic actually.

And I think nine times out of 10, these marketing campaigns sort of have to rely on the organic feedback of the audience actually playing along.

I would refrain – so Adam used that term too.

I would refrain from saying good because I just don't think – I don't want to be actually – not that I'm thinking about it.

There has to be something there.

That's true.

And so, yeah, like –

also like geese is a nepo baby band that was getting write-ups in the rolling stone and new york times like when they were in high school they're a very new york hipster band like

Their parents are rich.

That's the secret.

I think you should engage with culture.

I think, I think everyone who has that thing of like, Oh, there's too much.