Ryan Broderick

And the fact that like everyone involved thought it would work is I think a tremendous indictment of what you called late stage clipping.

This idea that short form video is both so important and so meaningless that we're just going to astroturf it.

does it like show that you exist okay let's talk about this because we yeah we you and i have been talking about this probably for six to nine months now which is awesome i've been loving every moment of it panic world and garbage day do not have a an aggressive short form video presence we have a youtube channel that uh is worked on by courier and us uh do i have something no okay

I noticed the other day that we did an entire episode and you didn't tell me I had just a giant black thing on my tooth the whole time.

So I looked like asthma gold.

So we have that and there's an Instagram account, but the Instagram account doesn't really get a lot of traction because Instagram is nightmare.

And over the last like two or three months, I started an experiment with garbage day where I was like, we're going to just shotgun blast short form videos on every major platform.

And I learned a lot.

And it was partly to see if we could get any traction on them.

And it was partly to write about it and sort of understand the state of short form video right now.

And just to put things in perspective, I have gone very, very viral on video platforms in the past.

My top video of all time is 15 million views.

And it's where I went to a store and I bought the Supreme brick.

You remember that?

The brick?

No, not at all.

So anyway, this is all to say that I have done this dance before in a different era.

So I was like, what is this era like?

We had one big hit across the month or two that we were trying it, which was a TikTok.

did 129 000 views and it was about um a laboratory that put like a brain inside of a computer and then taught the brain to play doom and we got a bunch of strikes from different platforms like tick tock is was very aggressive to us and kept like blocking our videos um and we also realized pretty quickly that we got penalized for any breaks we were taking so i believe in a normal work week