Ryan Buckley

I don't know if this is a term that they made up, but, but you know, if and when liquidity happens, that's what happens.

Yeah.

Kind of a brutal business.

Content marketing seems to be like a race to the bottom now.

And so tough market to be in, but we gave it our best.

No, no.

After I sold it, I actually took some time off.

That's when I wrote the book and I was working on twofer,

morphed that into find emails, track job changes, some of these other micro SaaS products.

And then Jonathan hired me back to run Mighty Signal, which he had just acquired in late 2018.

And I ran that for almost three years before selling it to AirNow.

Yeah.

You know, I just kind of thought of it like going back to school.

I respected Jonathan during the scripted acquisition process, was just really impressed by what he built and the companies that he was able to acquire.

I know you've had

A lot of those guys that have come through the Xenon program on the podcast.

And I just thought I had a lot to learn from this guy.

And I was kind of feeling like some of my muscles, some of my entrepreneurial muscles were atrophying.

And this was going to be a way for me to get a kick in the pants, just learn from some of the best, get challenged.

And so, yeah, I just decided to take the plunge.