Ryan Burge

Like what leads you to success in life leads you to church.

So this is something that I got asked out a lot.

People are replacing religion with these new spiritual practices.

And so we did a survey of 12,000 non-religious people and we asked them, you know, how important is spirituality to you from not at all important to very important?

We gave them a list of practices like tarot, yoga, astrology, meditation, all these things.

25% of them, of the non-religious people, said spirituality is very important.

It was 60% of religious people.

So the more religious you are, the more spiritual you are.

And this idea there's this huge number of Americans who are spiritual but not religious, we call them SBNRs, is really not there in the data.

So this idea they're replacing it is actually false.

They're not replacing religion with spirituality.

They're replacing religion with nothing is what it looks like.

One, yes.

I think there's a lot of people who are like buffet Catholics, right?

They're like, I'll take this piece from here and they go to mysticism for this.

And so I think that's part of it.

The other part of it is I think that the people who are really committed are really committed and buy a lot of literature.

You don't have to have too many people in that core to make that market actually work.

Right.

And that's actually probably what's happening here is a small group of very committed people.