Ryan Cohen

So the the vision and the idea was, if we treat our customers, well, they're going to continue shopping with us.

So the the vision and the idea was, if we treat our customers, well, they're going to continue shopping with us.

And that's what we did.

And that's what we did.

And so it was everything from the handwritten holiday cards to the pet portraits to 24-7 customer service.

And so it was everything from the handwritten holiday cards to the pet portraits to 24-7 customer service.

And if there was ever an issue, we took care of the customer.

And if there was ever an issue, we took care of the customer.

And that's what happened.

And that's what happened.

And the customers continued shopping with us.

And the customers continued shopping with us.

And the best referrals are word of mouth.

And the best referrals are word of mouth.

And pet owners love to...

And pet owners love to...

to tell their friends and fellow pet owners if they have a great experience.

to tell their friends and fellow pet owners if they have a great experience.

So the thesis ultimately played out.

So the thesis ultimately played out.