Ryan Daniel Moran

Our business at its peak, we sold it for $16 million. Rudy, we were doing $10 million a year in sales when we sold it. It was doing a few hundred thousand dollars in revenue. That's how much that it had degraded. So we bought it back. We're on the same exact playbook. Hadn't changed. Same product, same people, same strategies. And guess what? The company is growing again.

Our business at its peak, we sold it for $16 million. Rudy, we were doing $10 million a year in sales when we sold it. It was doing a few hundred thousand dollars in revenue. That's how much that it had degraded. So we bought it back. We're on the same exact playbook. Hadn't changed. Same product, same people, same strategies. And guess what? The company is growing again.

Our business at its peak, we sold it for $16 million. Rudy, we were doing $10 million a year in sales when we sold it. It was doing a few hundred thousand dollars in revenue. That's how much that it had degraded. So we bought it back. We're on the same exact playbook. Hadn't changed. Same product, same people, same strategies. And guess what? The company is growing again.

Here's the takeaway that was so profound for me.

Here's the takeaway that was so profound for me.

Here's the takeaway that was so profound for me.

Thanks for having me, Rudy. I mean, we knew each other when I was just scraping this little company together on the climb up even before I sold it and then bought it back. So you've seen the entire journey. Thank you.

Thanks for having me, Rudy. I mean, we knew each other when I was just scraping this little company together on the climb up even before I sold it and then bought it back. So you've seen the entire journey. Thank you.

Thanks for having me, Rudy. I mean, we knew each other when I was just scraping this little company together on the climb up even before I sold it and then bought it back. So you've seen the entire journey. Thank you.

I cut my teeth as your traditional internet marketer, like many of us do, learning affiliate marketing or a skill set like SEO or pay-per-click marketing or whatever the hack is at the time. But about eight, nine years into my career, I realized that if you do this stuff for a real business, a real business meaning something that you can scale and sell, then then it works a lot better.

I cut my teeth as your traditional internet marketer, like many of us do, learning affiliate marketing or a skill set like SEO or pay-per-click marketing or whatever the hack is at the time. But about eight, nine years into my career, I realized that if you do this stuff for a real business, a real business meaning something that you can scale and sell, then then it works a lot better.

I cut my teeth as your traditional internet marketer, like many of us do, learning affiliate marketing or a skill set like SEO or pay-per-click marketing or whatever the hack is at the time. But about eight, nine years into my career, I realized that if you do this stuff for a real business, a real business meaning something that you can scale and sell, then then it works a lot better.

So I applied my skillset into a physical products brand. This was early days in the dawn of Amazon FBA. And when that was kind of a new platform, And I put all of my marketing efforts into customer acquisition and follow up sequences and search engine optimization and content marketing into what I would call a real business, which allowed me to launch products quickly.

So I applied my skillset into a physical products brand. This was early days in the dawn of Amazon FBA. And when that was kind of a new platform, And I put all of my marketing efforts into customer acquisition and follow up sequences and search engine optimization and content marketing into what I would call a real business, which allowed me to launch products quickly.

So I applied my skillset into a physical products brand. This was early days in the dawn of Amazon FBA. And when that was kind of a new platform, And I put all of my marketing efforts into customer acquisition and follow up sequences and search engine optimization and content marketing into what I would call a real business, which allowed me to launch products quickly.

And I ran the math when I was, you know, 25 years old, seeing that if I could just get four products at 25 sales a day, that would be 100 sales a day. And at a $30 price point, that would be a million dollar business, which to me at 25, I never had a million dollar business before. So that was the end goal.

And I ran the math when I was, you know, 25 years old, seeing that if I could just get four products at 25 sales a day, that would be 100 sales a day. And at a $30 price point, that would be a million dollar business, which to me at 25, I never had a million dollar business before. So that was the end goal.

And I ran the math when I was, you know, 25 years old, seeing that if I could just get four products at 25 sales a day, that would be 100 sales a day. And at a $30 price point, that would be a million dollar business, which to me at 25, I never had a million dollar business before. So that was the end goal.

But then you realize as you get to a certain point that, oh my goodness, there's something called enterprise value. in business. We forget about this as cash flow entrepreneurs. We think about cash in, cash out. Wait a minute, there's this whole other side of it called enterprise value. That's the value of your business when it is sold.

But then you realize as you get to a certain point that, oh my goodness, there's something called enterprise value. in business. We forget about this as cash flow entrepreneurs. We think about cash in, cash out. Wait a minute, there's this whole other side of it called enterprise value. That's the value of your business when it is sold.