Ryan Farley

And it was like, okay, like,

at least there's something here.

Like, you know, that was enough traction to make me think, okay, like this, this could be done.

Uh, well, a lot of people, um,

Basically, the kind of the way we got the idea is Steve's friend decided to quit his accounting job and start a lawn care company.

And that just kind of got us digging into the industry.

And, you know, it was something that it was a huge market, 74 billion annually.

And.

like very very obvious problems it wasn't like a business where it's like you know a lot of you know really successful social networks where it's like we the need doesn't not yet exist it was like this need is so obvious and it was something that we could really get into so it's not like we went into this being passionate about lawn and landscaping but it was something that we could become passionate about and something it was just so obvious that needed to be done

19.

7.25 million.

So, I mean, on the customer side, that's something everybody knows.

Everybody we talk to is just like, yeah, getting lawn care was a pain.

But I think that what we did better than a lot of our less impressive competitors is we really dug in to understand why is it a pain.

And the real answer is that

your average lawn care company doesn't have the time, business expertise, or technology infrastructure to provide a good customer experience.

And we spent a lot of time really digging down into that and understanding that side.

Because everybody says, oh, we're going to go be Uber for this.

People call us Uber for lawn care.

But we don't see ourselves as that.