Ryan Farley

And when that happens, we have to switch to monthly.

Yeah, so we definitely think about lifetime value.

We've only had one season where we've had a lot of customers, so we don't quite know our lifetime value because we don't know how many people are going to stay the following season and the year after that.

But we think of everything in terms of yearly value right now, and that's kind of how we peg all of our marketing costs and whatnot.

It's between $200 and $300.

Well, this past spring, we were pretty aggressive about it, and we went close to that $200 mark because we were collecting so much data by doing that.

Right now, we kind of have a $100 limit or so just based on how we budgeted everything out.

Yeah, I mean, in the very beginning, we were passing out these flyers by hand, and all of the customer support was done by us.

Our whole operation ran on a Google Doc for a while.

We didn't even really have any backend software.

Sure.

So actually, a customer ends up paying us $1,000 to $1,500 a year, depending on what kind of services they're getting.

So that $200 reflects essentially our cut of the revenue share.

So we take between 15% and 20%, depending on the service.

And then the lawn care company gets the rest.

By the end of this year, yeah, it should be around that amount.

Yeah, so we're not planning on being profitable this year or probably next year, but we are going to get to a point where we consider what we are as operationally profitable, which means we cover basically the cost of keeping the business running.

So some personnel are nice-to-haves, and we're not going to be covering those with our revenues, but we are covering the cost of customer support, the cost of marketing.

That's pretty much it.

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