Ryan Francis Bradley

Hire the right pro today.

My name is Ryan Francis Bradley.

I am a writer, mostly for the New York Times Magazine, mostly these days about music.

Right.

So it began, as things do, with my wife and I watching Love Island.

Tonight...

There was this song that came on that sounded like a pop song.

It was a pop song.

But it was very weirdly specific to the moment in Love Island.

And I was like, what is this song?

As one does, I pulled out Shazam on my iPhone and tried to Shazam it and nothing came up and I was like, that's strange.

And I did a little digging around various streaming services and tried to search the lyrics and couldn't find it.

Found a Reddit thread about other people asking about this song.

I was like, what is this song?

And then I just started calling people and asking them about what this was.

And then I found this whole world of sync music.

Did you ever find out what the song was?

Yeah, yeah, yeah.

It's a song called Loves of War.

I like to say sync is a genre described by its function.