Ryan Francis Bradley

So it kind of contains all genres, all sounds in music.

But its function, right, is to always be paired to video music.

So it can sound wildly different.

And I mean, the best way to think about sync isn't just in the song, the kind of pop songs you hear in reality TV.

the music you hear behind tutorials on YouTube or TikTok.

These very kind of cliche sounds, and there's trends, right?

Like I would say in the sort of late 2010s, a big sound in this sort of background to video sync was like ukulele, sort of indie pop sound.

And now it's become a lot more kind of electronic.

There's this great playlist a friend, an editor friend of mine sent, called like Music for Corporate and Technology.

That's just like kind of electronica, kind of soft electronica to back behind like corporate videos.

You know, sync often follows trends in mainstream music.

Like a lot of pop now is a bit more electronic than it is ukulele.

I would say so.

I mean, if he's making it to be paired to audio, which, I mean, that's the beginning of sync, right?

The roots of sync have this purpose-built music for radio.

For a long time, it was called library music and still is sometimes called library music or production music.

a lot of the library music that was made in the 60s and 70s and a little bit in the 80s when there were a lot more kind of musicians on staff, studio musicians.

And when they weren't sitting around making a record for artists, they would make library music.

And Caesar sees it.

And so there's really, like this is kind of Crate Diggers gold mines of all of this music that was made by really serious, amazing musicians.