Ryan Grim

Trump and I approve this message.

And so you you say two interesting things on this.

One, you say that contrary to kind of popular opinion, that actually wasn't the most devastating ad.

The most devastating one was where they just kept playing clips of Kamala Harris saying, quote, Bidenomics is working.

And it didn't match up with how people felt.

But then I want to, so what you write about this one, you say, there was a debate about how to respond.

You said,

Um, the lesson when you get hit with an attack ad like this, ask not what claim it's making, but rather what brand it's building.

The best response isn't to relitigate the fight.

It's to fight harder on the underlying issue that voters actually care about.

Uh, so let me try to channel Emily since she's not, couldn't be here.

Your Emily impression.

And what I think she would say is, okay, maybe that's all true, but also you are wrong on the issue.

80 to 90% of the public disagrees with you when it comes to particularly the sports question.

And they don't even believe that you believe what you're saying.

And so then it goes to a fundamental credibility gap between you.

i think she would probably say yes you're right like it's a distraction from the overall economic issues but that doesn't mean that you're not totally wrong on the question itself and as long as you cling to your position that is this eighty twenty ninety ten

republicans are going to keep hammering you on it so i take the point i think that there's a couple of things one um this ad was you know not the only thing that was on rotation in the same at the same time so the they them ad is running against an immigration track that they're running that is running against an economic track that they're running and the through line in all of that is kamala harris is focused on all kinds of wacky stuff and not the stuff that you actually care about

And so that's like actually what people are hearing in real time.

And so if you go in and make a counter ad about that issue, you are just raising that issue.