Ryan Hanley

figure out the right target first, spend the time figuring out what the right target is before we go into these optimization cycles.

Because we know AI is amazing at optimization, creating efficiency, et cetera.

But if we're shooting at the wrong target, we're no further along.

We just have this engine optimizing for the wrong things.

And we're just as maybe miserable or frustrated with our results as we always were.

Maybe we just have more.

And that part of it to me is, it's so, the granularity of AI is another part of it, right?

Like we may be able to say like people over 55, but I'm positive the way your friend didn't stop at was people over 55.

It was probably, you know, men who are 55 and, you know, want to play golf more.

And, you know, this, you know, maybe have tried TRT in the past, but didn't like it.

Or women who, you know, you can get so granular in who these people are.

what I love about it is about AI in particular and how we find places to use in our business is now the things that I'm not good at like I am not good at creating ad copy I've been writing and doing marketing my entire life and to be honest with you creating like ad copy for like an Instagram ad or a Facebook ad it just like

breaks my brain.

I know all the stupid copy hacks.

I've read David Ogilvie.

For whatever reason, it breaks my brain.

But what I can do is say to the AI, I want you to give me, you know, Alex Ramosi copy with a David Ogilvie hook with a blah, blah, blah, you know, and then give me 50 different iterations that speak to men over the age of 55 who like to play golf, have tried TRT and are frustrated with the results.

Bang.

And

that comes out in 15 minutes.