Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Ryan Hanley

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
13563 total appearances

Appearances Over Time

Podcast Appearances

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And it's smoother for my guests because now they're not waiting for me to go back into my email and find the, you know, did they respond yet?

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

Like all that, it just gets handled.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And like, this is where,

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

I think this is where my question is coming from.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

That long diatribe is to say, I feel like we're looking at AI and we're looking for these big home runs.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And to me, especially in these early days, a lot of the wins are just in finding a half hour in your day here, an hour in your week here, two hours here that like these little functions that just give you small chunks of time back that when you start to stack them up,

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

man, now I have the time to sit back and go, you know what, Nicholas, I'm gonna, I'm gonna think about this decision, right?

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

Where before, because I had 10 bazillion things going on, and I was so hassled, I'm just making these snap decisions.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

It actually allows us to be leaders again, is what I'm saying is like, it's, it's like, is this do you believe that what AI is really going to do is kind of give give leaders and people in leadership positions

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

their jobs back to a certain extent, which is actually dissecting and making decisions and then actually advocating for them, right?

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

This busy work, I feel like, is so much of the reason that we don't do those things.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

But AI can solve that.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

Yeah.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And the best part about this, you know, is so you figure out who your highest lifetime value customer is and you get a good feel for that avatar or avatars.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And then it's not like you can't then go back and now optimize for conversion of those specific people.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

So, you know, guys, what Nicholas is not saying is just

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

stop at what's the best lifetime value for a customer and how do you provide that product?

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

It's now that we have a better feel for what we need to optimize for, we can give that to our conversion optimization agent.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

And now they have the proper target.

Finding Peak w/ Ryan Hanley
Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

So what I love about this, what you're saying here is