Ryan Hanley

And that's the part where

I'd love for you to talk a little bit about is, you know, let's say they've gotten into the book and we've made some early wins and that's great.

But how do we set our business up?

Because it feels like, and I've gotten this feedback, every week we're getting a new model and it can do this new thing.

And should I switch from OpenAI to Claude?

And like, how do we manage that?

from a leadership perspective, this the constant change in the constant, like new features and new models, like, how do we work through all that and not get lost in that mess?

Yeah, I couldn't agree with you more.

This has been a mountain that I've been shouting off of for a few years now.

Basically, since I got into AI, since my fingers first got in and I first started using this thing, I just started telling all my clients on this show, I've said it a thousand times, your brand might be your most valuable asset today.

And what I mean by that is not you don't need to have a good product.

You have to have a good product, but having a good product is the barrier to entry, right?

There's no...

You know, you can have the best product, and if you have the worst marketing, I don't know today that that build a good product and they will come thing really relates anymore because of how saturated the market is with messaging.

And I saw a really trite example compared to your Invisalign example the other day.

I was watching a video.

This guy's name is Greg Eisenberg.

He talks about AI agents clawed this whole area.

And there was an entrepreneur who,

he started this little application where he lives in the UK and he was moving from one, he was trying to find a new apartment with his girlfriend and the hardest part was they both had different visions for the apartment so they were taking pictures of these apartments but they're empty so you can't really see.