Ryan Hanley

High agency George Max concept is not a personality trait.

It is a state of being and the fastest, most reliable way to access that state consistently is what I call easy mode, not easy work.

Easy mode is not about doing less and it's not about doing easy stuff.

It's about doing the work that you were built to do, the work that creates energy instead of consuming it, the work where your output is so disproportionate to your perceived effort, the work where you look up and three hours have disappeared, the work that to everyone else looks like cheating.

When you are in that zone, that high agency, easy mode zone, it's not something you have to manufacture.

It's the default.

So let me show you what that looks like in practice.

It's March, 2020, the zombie apocalypse had just hit upstate New York and shut everything down.

And I had launched my business, Rogue Risk, a digital insurance agency, seven days before the world closed.

Seven days, not a great time to start a business.

I just lit $40,000 of my retirement savings on fire, because that's what it took to get the business off the ground.

And while every other insurance agency in the country was scrambling

trying to wedge their analog pre-zombie apocalypse processes into systems that might work, trying to figure out how to do business the way they had always done it, but now in a completely digital environment, we did everything different.

We embraced what was actually happening, the game that was happening on the field in front of us.

A massive move to digital media, digital education.

Consumers who were sitting at home on YouTube learning everything they could about anything they were interested in were also searching for topics related to our business, which was insurance.

We wanted to be there for them.

So we went full force into educational YouTube videos on commercial insurance products.

It was thrilling, let me tell you.

But it's what we sold.