Ryan Holiday

Yes.

Yeah.

You let go a certain number of people, some percentage of them are disgruntled.

100%.

Yeah, I did a piece a couple of years ago that was you are what you won't do for money.

So like, where do you draw the line where you're like somebody's offering you X to do Y and money is a hard thing to say no to.

Yeah.

And I think early in my career, there were things I did for money that were not in accordance with my values and the discomfort from that or the the the risk inherent in that you learn that.

You learn over time that the best and the safest thing is to, like, mean what you say and to not be a hypocrite and to try to genuinely do your best to bring, like, how you operate in accordance with, like, who you want to be.

Mark Schwartz has this line of not doing anything that requires curtains.

Like anything that you wouldn't want, like if your customers knew where your product was made or the conditions under which it was made or how you talked to people over email or whatever.

If you have this exposure to like, hey, if people found out about this, that would be bad for me.

The market is giving you a really strong signal.

not to get better public relations or, you know, to enforce stricter NDAs.

It's telling you, you gotta change.

Well, and then it presents you, like when we say the obstacle is the way, the opportunity there is as expensive as that is and frustrating as that is.

It's also a chance for you to say to everyone else, hey, this person, I don't want to lose this person.

This person does drive value for the business, but...

They acted in a way that is in violation of our values.

And I'm willing to take the hit.