Ryan Holiday

And we can see, we know, no one's moment in the spotlight is forever.

We say that everyone has their 15 minutes of fame.

No one's career goes on indefinitely.

So I try to remind myself, look, there's at some point you reach the peak and it's all downhill from there.

It might be slow.

It might be steady.

But at some point you have done your best work and everything else is an echo or a shadow of that.

And I try to be honest about the fact that that will happen to me.

Maybe it's already happened to me.

But in the meantime, I'm going to keep doing my best.

I'm going to keep showing up.

And I generally, though, try not to think that much about how things are selling or how they're doing.

Early on in my career, as I said, I was like, how did this do?

What did they say about it?

I would say I was probably 90% focused on that and 10% satisfied with the work that I did.

I've tried to flip that.

The irony has been the less I've cared about the external results,

And the status or the recognition of it, the better I seem to have done.

Right Thing Right Now debuted at number one in the US in June, which was actually a surprise.

It was very cool, but it wasn't what I was thinking about.