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Ryan Levesque

๐Ÿ‘ค Speaker
179 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And so in the end, that was between 50 and $75,000 upfront plus the royalty, excuse me, plus the retainer.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And then on top of that, I'd get paid a royalty anywhere between five and 10%.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Got it.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

So the a hundred million dollars in sales that I generated, that is not a hundred thousand dollars that flowed into my pocket.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

I got paid between five and 10% on that a hundred million dollars.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And that's what flowed into my pocket.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Plus the retainer plus the upfront.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

you have this perspective of the landscape that you can take something from one market, golf instruction, and apply it to another market that would never interact like business funding, right?

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And it gives you this amazing, you're right, amazing learning to apply all that, the cross learnings that you have across all these different markets

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

in this very narrow application, which is the ask method.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And that's honestly how over the last decade, I was able to refine this methodology to the point that now we have students literally in thousands of markets who are executing this.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

But it's only after that 10,000 hours of deliberate practice of learning that you're able to make something into a method, right?

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And so that's what we do today is we help students take that methodology and apply it to their business.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

That already happened.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Got it.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Seven or eight, uh,

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

projects that I get paid royalties on from the work that I've done in the last 10 years.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And those just kind of sit there.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Those just keep coming in every single month.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

You know, that's a great question.