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Ryan Levesque

๐Ÿ‘ค Speaker
179 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Okay.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Across all those three collectively over a million a year.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

At that point, I started meeting other people in our space, telling them what I had done.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And people started reaching out to me and saying, Ryan, can you, can I hire you?

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And originally my answer was no.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

But one business decided to throw enough money my way that I said, okay.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

That was way back then.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

So that was a lot of money back then.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

It was like $50,000 plus a 5% royalty on gross sales.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

Like I'll give this a shot.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

and it was successful.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And that's when I shifted my model to exclusively work with businesses, larger businesses doing this.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And so I went into the golf instruction market, I went into satellite TV, tennis instruction, weight loss, fitness instruction.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

This was basically the way I was paid was three ways.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

So businesses paid me a retainer.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

So it ended up being as much as $5,000 a month.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

And that was for a, in the end, a biweekly 30 minute phone call.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

That was the consulting piece.

SaaS Interviews with CEOs, Startups, Founders
Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

They'd also pay me a big upfront chunk of money to design their overall funnel and to write all the copy.