Ryan Petersen

Probably it was, yeah.

We realized, and it was while I was living in China, we discovered that shipping manifests for ocean freight or public record.

And it has a lot of really interesting data on it.

The public record in the U.S., we've since learned in like over almost 20 countries that you can get the shipping manifest data.

So it tells you kind of like your plane ticket, your boat ticket for your cargo.

So it tells you which factory, who made the products, where is it from, who bought it, who sold it, the dates, the ports, a lot of interesting data.

And so we realized this data was incredibly useful for us in sourcing products for that company.

We were always adding new products to the line.

Because you could find out who's manufacturing the products?

Yeah, you could look up any...

product type and see who the factories are, look up any importers, see who their factories are, et cetera.

So we built a search engine for that data called importgenius.com.

Still a great business.

We still own it.

So we started that business, sell subscriptions.

And that was like...

Again, Bootstrap, not Silicon Valley.

We started it in Arizona, where the motorcycle business was.

But we very much got into tech.

It was a SaaS business.