Ryan Redding
speaker
48 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Ryan Redding’s voice in public audio — every appearance, attributed to the second.
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Appearances
They think the path to building a city is just having a big, small village. That's not the same thing, right? So, yeah, I think doing the op stuff, doing SOPs, that's hard. Leadership development is hard. It is. Like focusing on culture so that they work in the same way with the same values that you find important is hard. And that's where the growth is.
Ooh, that's a good one. I think this is going to sound contrary to the question, right, which is helping people know how to adequately spend money on marketing. Because I think there's a risk sometimes where people want to undercapitalize. And there are some channels where that is a really bad decision. So they end up bleeding cash just because the channels can't mature. Billboards comes to mind.
AdWords comes to mind. If you don't invest in those channels well, they just don't produce well. So helping people see the math that fully invest in the channel you're trying to allocate, and then you can actually start getting the return back. Once they see that happen, it's fantastic. There was a guy, actually it was a mutual client of ours before, like for years, five or six years.
And I remember he was a one man shop at the time and he was really struggling investing in SEO. I don't remember how much he was paying, it doesn't matter. But he was struggling because he was just like, I need calls. I need stuff today. I need cash flow today. And he was really struggling. And I had to keep pushing through. You're in a market, stupid competitive where he was.
You can't cut corners. You can't undercapitalize. You have to dig in. You have to go through that. I think now, I don't know, he's under 50 trucks, but he's not at all the same business he was then. But that first year of hell was awful for him because of that stress. But he had to push through that discomfort to get there.
So I think that was, I mean, that's probably, I don't want to say everything is solved by spending more. That's not the lesson. The lesson is you don't win big unless you risk big. And at some point you have to be able to put yourself in those positions so those channels can do what you want them to do. being cheap on it. Well, yeah.
Like that's a whole thing.
Minimum.
Oh, gosh. Yeah, I'm going to go back actually to the very beginning here because this is fun. So my dad had a pest control company in the 80s and early 90s, and that dude worked harder. Like he demonstrated what hard work was like.
We were in dirt poor in rural Oklahoma, and he would go six, seven days a week, wake up early, leave before I went to school as a kid, and then end of the day, come back. After Little League baseball games, I'd see him for 15 minutes, and then he was gone. He just worked harder than anyone I ever saw.
And that was back in the days where all you had to do to grow your business was get a big ad in the yellow pages. Oh, yeah, the double truck. That's all you had to do. It's just like get the biggest ad in the biggest city in the biggest local number, and you're great. And then the internet happened, and he struggled to pivot. He struggled to learn what is AOL, what is email.
So his business, because he couldn't mentally get his mind around that change, like I saw a guy who knew how to work. The dude knew how to work. He didn't understand how to adapt with changing times and trends and tech. So that's to this day, that's a lesson that I have learned. That's a lesson I teach my kids is like the power of like grit and work.
Because I think that is one of the most important and underrated skills just in the workforce at large is just like working through adversity. Things are hard. Get over it. So I'm going to tear up. Proud dad moment. My son, last summer, he's always struggled with work ethic. And last summer, he set aside two months to work and pull people's weeds out of the rock gardens in our neighborhood.
Hard work for two months to raise money to go on a trip to Costa Rica. He's there right now. Oh, cool. And it's like the dude paid for his trip. By working weeds.
Like it was grueling labor. And I've got photos of him like covered in dirt, but like the, the power of what that teaches him as a human, as, as like those character principles, they're going to serve him the rest of his days.
Yeah, that's actually, it's funny you say that because on our team at Leveragee for the past couple of years, we moved to outcomes-based hiring instead of inputs. So the whole point for us is like, we're not going to track time coming in. We track the impact you make going out, right? So it's all outcomes-based. I love that.
And so when that happens, if they get 60 hours of impact done in 30 hours, congrats. Enjoy your extra weekend. They just earned their way to have some space to use it. The outcome still happened. The impact is still there. If they find a smarter, lazier, more efficient way to get it done in a fraction of the time, you've earned that margin back. It's been a fun transition.
Yeah. Our bodies need rest.
Cool. Yeah, I mean, same for me. Same website, Ryan at Kick Charge. We're also on all the socials. My social media.
Oh, gosh, there's so many. Not to plug my own, I did write a book several years ago. It's literally called The Book on Digital Marketing for plumbing. The book. It's literally the book. The title of the book is its own punchline. And it's on Amazon. People can pick it up. So look up the book, Ryan Redding.
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