Ryan Redding

That's like a rat race I want to get people out of fast.

That's like a rat race I want to get people out of fast.

Oh, I think people think branding is a logo. Yeah, that's true. I think they just stop there. Yeah. And branding is so much bigger than a logo. It really – the thing – this is true about marketing in general. I think people forget that marketing is about psychology and persuasion. It's about nudging people to do something, right?

Oh, I think people think branding is a logo. Yeah, that's true. I think they just stop there. Yeah. And branding is so much bigger than a logo. It really – the thing – this is true about marketing in general. I think people forget that marketing is about psychology and persuasion. It's about nudging people to do something, right?

And so when, if you just think it's a logo, cool, just have your teenage daughter do something like that's fine, but that's not persuasion. That's not nudging. That's not Dan always describes as like living rent free in their brain. Like that is, that is a really powerful effect that not just anything does. So I think a lot of people stop short at just the logo.

And so when, if you just think it's a logo, cool, just have your teenage daughter do something like that's fine, but that's not persuasion. That's not nudging. That's not Dan always describes as like living rent free in their brain. Like that is, that is a really powerful effect that not just anything does. So I think a lot of people stop short at just the logo.

They don't really incorporate it in the culture. They don't really incorporate it in the marketing message, the brand promise, and the actual experience that customers have. Yeah, I think that's probably one of the biggest misconceptions, I'd say.

They don't really incorporate it in the culture. They don't really incorporate it in the marketing message, the brand promise, and the actual experience that customers have. Yeah, I think that's probably one of the biggest misconceptions, I'd say.

Yeah, I sometimes, like when I'm talking with clients or people at a show, I'll usually ask the question, like, okay, close your eyes and think about a luxury car.

Yeah, I sometimes, like when I'm talking with clients or people at a show, I'll usually ask the question, like, okay, close your eyes and think about a luxury car.

Right? What is it? So for them, they'll name something like BMW or Mercedes, whatever, right? It doesn't matter. Cool. What does it feel like? What does it smell like? And every time, these people can, like, recall these sensory expressions. Right. Even if they don't own a BMW, even if they don't own a Mercedes, they can recall what it feels like, what it smells like. That is the power of brand.

Right? What is it? So for them, they'll name something like BMW or Mercedes, whatever, right? It doesn't matter. Cool. What does it feel like? What does it smell like? And every time, these people can, like, recall these sensory expressions. Right. Even if they don't own a BMW, even if they don't own a Mercedes, they can recall what it feels like, what it smells like. That is the power of brand.

It pulls all that out. And when people cut corners on, well, they don't want to invest in that for their own business, they're like, oh my gosh, that's a powerful, powerful force that they are taking off the table. They can work for it.

It pulls all that out. And when people cut corners on, well, they don't want to invest in that for their own business, they're like, oh my gosh, that's a powerful, powerful force that they are taking off the table. They can work for it.

Oh, there's a long list here. Oh, there is. This is only an hour long show. I'm, I, I'll probably make the point of For the companies who struggle, they kind of fail to grasp the importance of ops, right?

Oh, there's a long list here. Oh, there is. This is only an hour long show. I'm, I, I'll probably make the point of For the companies who struggle, they kind of fail to grasp the importance of ops, right?

It's almost like they think, hey, I can do more PPC and I can run more calls and I can do more and more and more without actually doing any of the hard work to actually make the business a better business. Right. I think – I'd probably say 80% of the people who struggle, that's where they struggle. They struggle knowing, hey, when the phone rings, you got to answer the stupid call.

It's almost like they think, hey, I can do more PPC and I can run more calls and I can do more and more and more without actually doing any of the hard work to actually make the business a better business. Right. I think – I'd probably say 80% of the people who struggle, that's where they struggle. They struggle knowing, hey, when the phone rings, you got to answer the stupid call.

When you answer the stupid call, cool. You got to book the stupid job. You actually got to get it. You got to actually price yourself that you can actually have the business make money and do this thing again. You have to be able to train and have SOPs to be able to have other people follow. I think a lot of people really find themselves in this

When you answer the stupid call, cool. You got to book the stupid job. You actually got to get it. You got to actually price yourself that you can actually have the business make money and do this thing again. You have to be able to train and have SOPs to be able to have other people follow. I think a lot of people really find themselves in this