Ryan Redding

They think the path to building a city is just having a big, small village. That's not the same thing, right? So, yeah, I think doing the op stuff, doing SOPs, that's hard. Leadership development is hard. It is. Like focusing on culture so that they work in the same way with the same values that you find important is hard. And that's where the growth is.

They think the path to building a city is just having a big, small village. That's not the same thing, right? So, yeah, I think doing the op stuff, doing SOPs, that's hard. Leadership development is hard. It is. Like focusing on culture so that they work in the same way with the same values that you find important is hard. And that's where the growth is.

Ooh, that's a good one. I think this is going to sound contrary to the question, right, which is helping people know how to adequately spend money on marketing. Because I think there's a risk sometimes where people want to undercapitalize. And there are some channels where that is a really bad decision. So they end up bleeding cash just because the channels can't mature. Billboards comes to mind.

Ooh, that's a good one. I think this is going to sound contrary to the question, right, which is helping people know how to adequately spend money on marketing. Because I think there's a risk sometimes where people want to undercapitalize. And there are some channels where that is a really bad decision. So they end up bleeding cash just because the channels can't mature. Billboards comes to mind.

AdWords comes to mind. If you don't invest in those channels well, they just don't produce well. So helping people see the math that fully invest in the channel you're trying to allocate, and then you can actually start getting the return back. Once they see that happen, it's fantastic. There was a guy, actually it was a mutual client of ours before, like for years, five or six years.

AdWords comes to mind. If you don't invest in those channels well, they just don't produce well. So helping people see the math that fully invest in the channel you're trying to allocate, and then you can actually start getting the return back. Once they see that happen, it's fantastic. There was a guy, actually it was a mutual client of ours before, like for years, five or six years.

And I remember he was a one man shop at the time and he was really struggling investing in SEO. I don't remember how much he was paying, it doesn't matter. But he was struggling because he was just like, I need calls. I need stuff today. I need cash flow today. And he was really struggling. And I had to keep pushing through. You're in a market, stupid competitive where he was.

And I remember he was a one man shop at the time and he was really struggling investing in SEO. I don't remember how much he was paying, it doesn't matter. But he was struggling because he was just like, I need calls. I need stuff today. I need cash flow today. And he was really struggling. And I had to keep pushing through. You're in a market, stupid competitive where he was.

You can't cut corners. You can't undercapitalize. You have to dig in. You have to go through that. I think now, I don't know, he's under 50 trucks, but he's not at all the same business he was then. But that first year of hell was awful for him because of that stress. But he had to push through that discomfort to get there.

You can't cut corners. You can't undercapitalize. You have to dig in. You have to go through that. I think now, I don't know, he's under 50 trucks, but he's not at all the same business he was then. But that first year of hell was awful for him because of that stress. But he had to push through that discomfort to get there.

So I think that was, I mean, that's probably, I don't want to say everything is solved by spending more. That's not the lesson. The lesson is you don't win big unless you risk big. And at some point you have to be able to put yourself in those positions so those channels can do what you want them to do. being cheap on it. Well, yeah.

So I think that was, I mean, that's probably, I don't want to say everything is solved by spending more. That's not the lesson. The lesson is you don't win big unless you risk big. And at some point you have to be able to put yourself in those positions so those channels can do what you want them to do. being cheap on it. Well, yeah.

Like that's a whole thing.

Like that's a whole thing.

Minimum.

Minimum.

Oh, gosh. Yeah, I'm going to go back actually to the very beginning here because this is fun. So my dad had a pest control company in the 80s and early 90s, and that dude worked harder. Like he demonstrated what hard work was like.

Oh, gosh. Yeah, I'm going to go back actually to the very beginning here because this is fun. So my dad had a pest control company in the 80s and early 90s, and that dude worked harder. Like he demonstrated what hard work was like.

We were in dirt poor in rural Oklahoma, and he would go six, seven days a week, wake up early, leave before I went to school as a kid, and then end of the day, come back. After Little League baseball games, I'd see him for 15 minutes, and then he was gone. He just worked harder than anyone I ever saw.

We were in dirt poor in rural Oklahoma, and he would go six, seven days a week, wake up early, leave before I went to school as a kid, and then end of the day, come back. After Little League baseball games, I'd see him for 15 minutes, and then he was gone. He just worked harder than anyone I ever saw.