Ryan Redding

And that was back in the days where all you had to do to grow your business was get a big ad in the yellow pages. Oh, yeah, the double truck. That's all you had to do. It's just like get the biggest ad in the biggest city in the biggest local number, and you're great. And then the internet happened, and he struggled to pivot. He struggled to learn what is AOL, what is email.

And that was back in the days where all you had to do to grow your business was get a big ad in the yellow pages. Oh, yeah, the double truck. That's all you had to do. It's just like get the biggest ad in the biggest city in the biggest local number, and you're great. And then the internet happened, and he struggled to pivot. He struggled to learn what is AOL, what is email.

So his business, because he couldn't mentally get his mind around that change, like I saw a guy who knew how to work. The dude knew how to work. He didn't understand how to adapt with changing times and trends and tech. So that's to this day, that's a lesson that I have learned. That's a lesson I teach my kids is like the power of like grit and work.

So his business, because he couldn't mentally get his mind around that change, like I saw a guy who knew how to work. The dude knew how to work. He didn't understand how to adapt with changing times and trends and tech. So that's to this day, that's a lesson that I have learned. That's a lesson I teach my kids is like the power of like grit and work.

Because I think that is one of the most important and underrated skills just in the workforce at large is just like working through adversity. Things are hard. Get over it. So I'm going to tear up. Proud dad moment. My son, last summer, he's always struggled with work ethic. And last summer, he set aside two months to work and pull people's weeds out of the rock gardens in our neighborhood.

Because I think that is one of the most important and underrated skills just in the workforce at large is just like working through adversity. Things are hard. Get over it. So I'm going to tear up. Proud dad moment. My son, last summer, he's always struggled with work ethic. And last summer, he set aside two months to work and pull people's weeds out of the rock gardens in our neighborhood.

Hard work for two months to raise money to go on a trip to Costa Rica. He's there right now. Oh, cool. And it's like the dude paid for his trip. By working weeds.

Hard work for two months to raise money to go on a trip to Costa Rica. He's there right now. Oh, cool. And it's like the dude paid for his trip. By working weeds.

Like it was grueling labor. And I've got photos of him like covered in dirt, but like the, the power of what that teaches him as a human, as, as like those character principles, they're going to serve him the rest of his days.

Like it was grueling labor. And I've got photos of him like covered in dirt, but like the, the power of what that teaches him as a human, as, as like those character principles, they're going to serve him the rest of his days.

Yeah, that's actually, it's funny you say that because on our team at Leveragee for the past couple of years, we moved to outcomes-based hiring instead of inputs. So the whole point for us is like, we're not going to track time coming in. We track the impact you make going out, right? So it's all outcomes-based. I love that.

Yeah, that's actually, it's funny you say that because on our team at Leveragee for the past couple of years, we moved to outcomes-based hiring instead of inputs. So the whole point for us is like, we're not going to track time coming in. We track the impact you make going out, right? So it's all outcomes-based. I love that.

And so when that happens, if they get 60 hours of impact done in 30 hours, congrats. Enjoy your extra weekend. They just earned their way to have some space to use it. The outcome still happened. The impact is still there. If they find a smarter, lazier, more efficient way to get it done in a fraction of the time, you've earned that margin back. It's been a fun transition.

And so when that happens, if they get 60 hours of impact done in 30 hours, congrats. Enjoy your extra weekend. They just earned their way to have some space to use it. The outcome still happened. The impact is still there. If they find a smarter, lazier, more efficient way to get it done in a fraction of the time, you've earned that margin back. It's been a fun transition.

Yeah. Our bodies need rest.

Yeah. Our bodies need rest.

Cool. Yeah, I mean, same for me. Same website, Ryan at Kick Charge. We're also on all the socials. My social media.

Cool. Yeah, I mean, same for me. Same website, Ryan at Kick Charge. We're also on all the socials. My social media.

Oh, gosh, there's so many. Not to plug my own, I did write a book several years ago. It's literally called The Book on Digital Marketing for plumbing. The book. It's literally the book. The title of the book is its own punchline. And it's on Amazon. People can pick it up. So look up the book, Ryan Redding.

Oh, gosh, there's so many. Not to plug my own, I did write a book several years ago. It's literally called The Book on Digital Marketing for plumbing. The book. It's literally the book. The title of the book is its own punchline. And it's on Amazon. People can pick it up. So look up the book, Ryan Redding.