Ryan Redding

The book on digital marketing. Yep, it's there. There's so many good books. I will maybe plug also Donald Miller's story brand. We talked about story. There's this idea for people who get confused. Someone texted me about this the other day about why does story matter. People talk in story. That's our native tongue. Yeah. Right. They remember stories forever. They stick.

The book on digital marketing. Yep, it's there. There's so many good books. I will maybe plug also Donald Miller's story brand. We talked about story. There's this idea for people who get confused. Someone texted me about this the other day about why does story matter. People talk in story. That's our native tongue. Yeah. Right. They remember stories forever. They stick.

That's what we sing songs about. Like that's the thing. So that book is a really good outline of like introducing the customer psychology and how they talk in story. And then we couple that with like a kick charge brand. Yeah. It's a really, really powerful weapon. Yeah.

That's what we sing songs about. Like that's the thing. So that book is a really good outline of like introducing the customer psychology and how they talk in story. And then we couple that with like a kick charge brand. Yeah. It's a really, really powerful weapon. Yeah.

Anything you want. So I'll stick with marketing because that's kind of the seat that I'm sitting in right now. When one is choosing to market their business, make sure that you're a brand worth marketing. So be marketable. And then actually be able to know and allocate resources accordingly and then measure those results. If you have questions, ask. People can ask me questions all the time.

Anything you want. So I'll stick with marketing because that's kind of the seat that I'm sitting in right now. When one is choosing to market their business, make sure that you're a brand worth marketing. So be marketable. And then actually be able to know and allocate resources accordingly and then measure those results. If you have questions, ask. People can ask me questions all the time.

Like people always hit up Dan about like, hey, what do you think about my logo? People do the same thing with me. I am always wanting to help make the trades better. So people have questions about like, I don't understand this about SEO or PPC. I'm happy that like however I can help. When you have a good grasp on what works and what doesn't work, cool. Do more of those things.

Like people always hit up Dan about like, hey, what do you think about my logo? People do the same thing with me. I am always wanting to help make the trades better. So people have questions about like, I don't understand this about SEO or PPC. I'm happy that like however I can help. When you have a good grasp on what works and what doesn't work, cool. Do more of those things.

Use math to make decisions. Don't use emotion. That's a big one. Yeah. There's probably a lot in there. The data. Which means you have to have data to make decisions from, but that's a whole other thing. Data integrity.

Use math to make decisions. Don't use emotion. That's a big one. Yeah. There's probably a lot in there. The data. Which means you have to have data to make decisions from, but that's a whole other thing. Data integrity.

Data integrity, yeah, is a really big freaking deal. And then data literacy, I'll also say. So this is Dan's point earlier, right? Yeah. Having numbers on dashboard doesn't mean anything if you don't understand what those numbers mean or what levers to pull with them.

Data integrity, yeah, is a really big freaking deal. And then data literacy, I'll also say. So this is Dan's point earlier, right? Yeah. Having numbers on dashboard doesn't mean anything if you don't understand what those numbers mean or what levers to pull with them.

When we were at the Home Service Freedom event in San Diego, there was company after company after company kept coming up. We were eating dinner outside at this table. And they got their new shirts on, their new hoodies, got their new logos. People had tears, legit tears in their eyes of how they felt sporting the new brand. Oh, yeah.

When we were at the Home Service Freedom event in San Diego, there was company after company after company kept coming up. We were eating dinner outside at this table. And they got their new shirts on, their new hoodies, got their new logos. People had tears, legit tears in their eyes of how they felt sporting the new brand. Oh, yeah.

Totally a cool moment to be able to watch, and it happens all the time.

Totally a cool moment to be able to watch, and it happens all the time.