Ryan Serhant

that was basically studios in your pocket so that I could go to 10,000 real estate agents around the world and say, you get to go make your own property tours now, really easy. It'll edit itself. It'll cue itself. It'll capture itself. One click, you're done. You don't have to spend the $1,500 that it's gonna cost you to do a mini, all that stuff. I was the only one who used it. Wow.

that was basically studios in your pocket so that I could go to 10,000 real estate agents around the world and say, you get to go make your own property tours now, really easy. It'll edit itself. It'll cue itself. It'll capture itself. One click, you're done. You don't have to spend the $1,500 that it's gonna cost you to do a mini, all that stuff. I was the only one who used it. Wow.

I spent all this money and I listened because it was me saying, I know what you need. So that didn't work. Why didn't people need it? Because they didn't want it. So instead of me saying, hey, I know what you need, what I should have said is, what do you want? But it's tricky because if I ask most people what they want, they don't know what they want until you show it to them.

I spent all this money and I listened because it was me saying, I know what you need. So that didn't work. Why didn't people need it? Because they didn't want it. So instead of me saying, hey, I know what you need, what I should have said is, what do you want? But it's tricky because if I ask most people what they want, they don't know what they want until you show it to them.

So then I made a virtual world because then I was like, you know what, screw it. People will make property tours however they want. How do I scale virtual culture? You know, if we have a company of a thousand people, a hundred thousand people, and we don't have brick and mortar offices, it's not like they're in warehouses. All of our people either work at home or they're in their cars, right?

So then I made a virtual world because then I was like, you know what, screw it. People will make property tours however they want. How do I scale virtual culture? You know, if we have a company of a thousand people, a hundred thousand people, and we don't have brick and mortar offices, it's not like they're in warehouses. All of our people either work at home or they're in their cars, right?

They're in other people's properties. How do I scale culture that? How do I align us back to the passion and the purpose? Like, how do I do that through webinars? Like, what do I do? You know what? I'm going to build a virtual world. It's going to be called Serhant Universe. And we're all just going to operate in there. Everyone's got multiple screens now.

They're in other people's properties. How do I scale culture that? How do I align us back to the passion and the purpose? Like, how do I do that through webinars? Like, what do I do? You know what? I'm going to build a virtual world. It's going to be called Serhant Universe. And we're all just going to operate in there. Everyone's got multiple screens now.

The majority of our salespeople, you know, coming out of high school, they're all on screens all day long. They got Fortnite on pause at home while they're at school. Like everyone's there. They all have avatars. And I got really excited about the idea of, because I'd never seen a salesperson in a wheelchair. I'd never seen a salesperson who was a military amputee, right?

The majority of our salespeople, you know, coming out of high school, they're all on screens all day long. They got Fortnite on pause at home while they're at school. Like everyone's there. They all have avatars. And I got really excited about the idea of, because I'd never seen a salesperson in a wheelchair. I'd never seen a salesperson who was a military amputee, right?

And so we do a lot with vets. And I was like- That could be amazing because now you don't have, it doesn't matter what you look like, how you walk, if you can walk, you can now be in sales just like anybody else, anyone who's able-bodied, and we're gonna do it in this virtual world. And I'm the only one who uses it. Unbelievable. And I spent all this money. I was like, God, guys, come on.

And so we do a lot with vets. And I was like- That could be amazing because now you don't have, it doesn't matter what you look like, how you walk, if you can walk, you can now be in sales just like anybody else, anyone who's able-bodied, and we're gonna do it in this virtual world. And I'm the only one who uses it. Unbelievable. And I spent all this money. I was like, God, guys, come on.

It's this whole thing. And everyone's like, dude, the last thing I'm gonna do is look at another screen. And that's really what it came down to. So I made both of those mistakes. Wow. How much time did that take? It was a year a piece. How much money? A lot. You know, Spaces was a couple hundred grand. Universe... was way more. And it's shut down now. No, it's still there.

It's this whole thing. And everyone's like, dude, the last thing I'm gonna do is look at another screen. And that's really what it came down to. So I made both of those mistakes. Wow. How much time did that take? It was a year a piece. How much money? A lot. You know, Spaces was a couple hundred grand. Universe... was way more. And it's shut down now. No, it's still there.

Just no one uses it because there's no utility. And so when you asked me initially, before I started rambling, how do you determine what product to build? The answer for me is I don't. What product does the customer need? And they don't know. And they don't know.

Just no one uses it because there's no utility. And so when you asked me initially, before I started rambling, how do you determine what product to build? The answer for me is I don't. What product does the customer need? And they don't know. And they don't know.

And so the answers from all of our customers basically brought us to, I guess you call it a software that we just put out called Simple, that I started beta testing in January. But I had taken the people that helped me build Spaces and the people who helped me build Universe, and I was like, guys, I have another idea. And they were like, oh, dude, if you're gonna pay us, whatever, man.

And so the answers from all of our customers basically brought us to, I guess you call it a software that we just put out called Simple, that I started beta testing in January. But I had taken the people that helped me build Spaces and the people who helped me build Universe, and I was like, guys, I have another idea. And they were like, oh, dude, if you're gonna pay us, whatever, man.

Yeah, we'll do it. You know what, this whole company is just, Ryan, just make it up. And so I was like, no, no, no, let's figure out, how do we make a screenless company? how do we be screenless? How do we be buttonless? Like the answer is always to add more screens or add more buttons. And I'd seen all these other companies and they were like, oh, AI now.

Yeah, we'll do it. You know what, this whole company is just, Ryan, just make it up. And so I was like, no, no, no, let's figure out, how do we make a screenless company? how do we be screenless? How do we be buttonless? Like the answer is always to add more screens or add more buttons. And I'd seen all these other companies and they were like, oh, AI now.