Ryan Serhant

And we're gonna, here's a chat bot and this, that. And then it's just annoying and no one wants to do it. And the response from all of our customers was, we don't want to do more things. We actually wanna do less things. We don't wanna download more apps and games and programs. Exactly. And then I had this light bulb moment of, ah, so maybe it isn't about, hmm,

And we're gonna, here's a chat bot and this, that. And then it's just annoying and no one wants to do it. And the response from all of our customers was, we don't want to do more things. We actually wanna do less things. We don't wanna download more apps and games and programs. Exactly. And then I had this light bulb moment of, ah, so maybe it isn't about, hmm,

having an underlying element of tech enablement. Maybe it's about empowerment using machine learning and everything else we have at our fingertips now. And so we created Simple, which replaces work. It does work for salespeople. It's a niche, right? It's in the sales world. So for real estate agents in the United States for now, it does the work for them. It's like Instacart, but for work.

having an underlying element of tech enablement. Maybe it's about empowerment using machine learning and everything else we have at our fingertips now. And so we created Simple, which replaces work. It does work for salespeople. It's a niche, right? It's in the sales world. So for real estate agents in the United States for now, it does the work for them. It's like Instacart, but for work.

So all the administrative work gets to go away and it replaces boring work. That's nice. Everybody uses it. That's exciting. Like everybody, like the usage rate, it's like 97%. So instead of just Ryan, then it's 97%. okay, so now we'll go hard into simple and people, you know, purpose, people, product now, right? Now you've figured out the product that works.

So all the administrative work gets to go away and it replaces boring work. That's nice. Everybody uses it. That's exciting. Like everybody, like the usage rate, it's like 97%. So instead of just Ryan, then it's 97%. okay, so now we'll go hard into simple and people, you know, purpose, people, product now, right? Now you've figured out the product that works.

You have to stumble, you have to make mistakes, you have to have good people around you who are also willing to tell you no. Like it's part of our interview process too. I get, I'm very, very focused on trying to find people who aren't, mean, but who are not afraid to say no.

You have to stumble, you have to make mistakes, you have to have good people around you who are also willing to tell you no. Like it's part of our interview process too. I get, I'm very, very focused on trying to find people who aren't, mean, but who are not afraid to say no.

Because you surround yourself with yes people because you pay their bills and you will go bankrupt because they will yes you to their next job. And you got to surround yourself with people that are so passionate that they are willing to make you angry. and make you upset. And I definitely have those people now. Wow, really?

Because you surround yourself with yes people because you pay their bills and you will go bankrupt because they will yes you to their next job. And you got to surround yourself with people that are so passionate that they are willing to make you angry. and make you upset. And I definitely have those people now. Wow, really?

Yeah, it's not as much, it's not as comfortable as it used to be, but the business is so much better for it because I am not always right. In fact, most of the times I'm wrong, but I really wanna understand how we get to the why. And so- I've been able to scale now by surrounding myself with leaders who are 100% comfortable with saying no to themselves, to other people, to me.

Yeah, it's not as much, it's not as comfortable as it used to be, but the business is so much better for it because I am not always right. In fact, most of the times I'm wrong, but I really wanna understand how we get to the why. And so- I've been able to scale now by surrounding myself with leaders who are 100% comfortable with saying no to themselves, to other people, to me.

We just count the nos till we get to the yes. And it makes for a massive business. Wow.

We just count the nos till we get to the yes. And it makes for a massive business. Wow.

So I went to the cardiologist yesterday. I know that's not your question, but it's funny you asked me that because I did go to the cardiologist yesterday. I mean, it's all connected. Got an EKG, did it. I turned 40 this summer. It was just like, just want to make sure I'm good. And the guy was like, you're good. I'm like, you sure? Are you sure? Why did you ask? Why did you ask? Are you sure?

So I went to the cardiologist yesterday. I know that's not your question, but it's funny you asked me that because I did go to the cardiologist yesterday. I mean, it's all connected. Got an EKG, did it. I turned 40 this summer. It was just like, just want to make sure I'm good. And the guy was like, you're good. I'm like, you sure? Are you sure? Why did you ask? Why did you ask? Are you sure?

I do that annual Ezra scan, so the annual body MRI, because I've known too many people now in their early 40s who are like, my back hurts. And then they have cancer and die. And I have too much going on to die. So I will do a preventative medicine plan instead of a reactive medicine plan. Yeah, smart. The same reason like I work out and I eat well, it's not for me today.

I do that annual Ezra scan, so the annual body MRI, because I've known too many people now in their early 40s who are like, my back hurts. And then they have cancer and die. And I have too much going on to die. So I will do a preventative medicine plan instead of a reactive medicine plan. Yeah, smart. The same reason like I work out and I eat well, it's not for me today.

Actually it is the opposite for me today. The last thing I wanna do is wake up at 4.30 and go work out. That is awful. I do it so that Ryan at 70 can look back and say, Dude, thanks, man, because if you hadn't, imagine where I would be today, right? So I'm always thinking about future me because I've worked for that person.

Actually it is the opposite for me today. The last thing I wanna do is wake up at 4.30 and go work out. That is awful. I do it so that Ryan at 70 can look back and say, Dude, thanks, man, because if you hadn't, imagine where I would be today, right? So I'm always thinking about future me because I've worked for that person.