Ryan Smith

I also think it's like, look, most states can only own one or two things authentically.

Like, what do you actually own or are positioned as that no one else has?

Right.

And as we went through our Jersey designs, as we've gone through this, I've been asking myself and looked over the last couple of years, like Silicon Slopes, the tech community, and the innovation in Utah, we're probably the number two innovative hub.

And everyone's going to be like, no, it's Austin.

Or no, there was a time in 2018, I think we had as many startups or IPOs as New York City.

Right.

Like you start looking at that and it's like, why?

And, you know, people can say to Utah and sell out too early when they get businesses.

But if you look at what's come out of here from this next phase of influencers and how the world works and, you know, everyone has a different tie to folks, the amount of people that come in and, you know, ski here and visit here.

I just saw pictures of Conor McDavid down at Southern Utah and the, like, yeah, like, like I saw that, like,

but it's crazy who comes through here yeah and it's like most time people vacation here but you know i don't think we've done a very good job over the last 30 years like branding ourselves yeah because you feel like a small market but you're not yeah oh there's like i i said this on day one with the mbas there's nothing that we have in common with a small market

You go to our airport, you can jump on a plane and go to Paris, go direct to Hong Kong or Seoul, Korea.

You can go to London.

Like that's not a small market.

You're not having to do connections, right?

You've got a tech ecosystem that is insane.

So if you come out here and get a job in tech and it doesn't work out, you can get five other jobs in tech.

Right.

Right.