Ryan Urban

But for lower ends in the market, say companies that might be paying us $10,000 to $15,000 a month, we might be converting those at a higher rate.

we, uh, the, the value might be even, uh, like that we're targeting them at $2,000 a month.

And, and some, some leads might be a 500 to a thousand dollars.

What's, what's our target.

We've, we've always been below our target.

So that means like, what is it?

I don't really look at CactLTV.

I look at the breakeven.

I look at what are we going to make in the first year, which hopefully gets us a breakeven.

And then I look at our job is to expand upsell and keep that client.

Well, um, way below that.

So it's, it's, we're typically like, um, we're typically somewhere between 10 and 30% of, of whatever the breakeven is over the course of the year, just because it's not, uh, uh, it's, it's also how much, how much business our team can support.

It'd been very, it would be very easy.

If they're paying us $100,000, say our gross margin would be $75,000 or $80,000, but that's not including engineers, sales, all the other stuff.

It would take us about a year to break even on that.

I know that's about our math.

So even if we do a one-year contract, we don't make money on that client unless they choose to continue to move forward with us after.

And some would even as long as that.

But we look at it like so.

We would try to acquire the client.