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Ryan Urban

๐Ÿ‘ค Speaker
730 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

But no, that security deposit gets spread out over the lease.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

So that that's not part of your your basic P&L on an ongoing basis.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

Salaries of employees are put in a P&L.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

Oh, not at all.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

No, everything that should be included in a P&L is included in a P&L.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

A security deposit and lease is not included in a P&L under any accounting standards.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

So we follow everything that's an actual cost, whether it's a person, whether it's a desk, everything's in a regular P&L.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

Office space is included in our P&L, but I'm saying the security deposit costs us over $3 million, which is not a P&L line item.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

No, no, that would be crazy.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

No, no.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

Why do they require such a high security deposit?

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

Well, we have a 32,000 square foot floor here.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

Okay.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

And New York is just very competitive.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

The price per square foot is somewhere between $60 and $80.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

Wow.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

So it's a lot.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

We pay a few million dollars a year in rent, which does get counted on our P&L.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

So we needed to absorb that rent and that one-time $3.5 million security deposit.

SaaS Interviews with CEOs, Startups, Founders
From $0 to $17,000,000 In 2015 With NYC Based SaaS Company, EP 253: Ryan Urban

Uh, look, I choose one medium, which is email.