Sabrina Parsons

So as we look at the lifetime value, certain cohorts are more likely to get different add-on services that bring up their lifetime value, not necessarily their ARPU, but their lifetime value.

Oh, gosh.

Again, you're going into different cohorts because our planners, because of just live plan, just live plan, twenty dollar a month customers.

Well, to keep us focused.

It is not your CAC that you're going to see in the hub spots.

It is a sub $100 CAC.

Okay.

It's yeah.

So, and it's a great CAC and part of it is our strength in our online content funnel and the amount of time and energy we've put into bplans.com.

And the number, you know, we don't pay to drive traffic to that website.

It's all organic.

Yeah.

So we're approaching 80 people.

So for the most part, we're in Eugene, Oregon, not in Palo Alto.

We started in Palo Alto.

You know, we have, we know people at the city because every year they try to buy the domain name from us.

Um, so Eugene, Oregon is our headquarters.

We have a few people actually, uh, in Portland.

We have a few people in band.

We actually have a couple of designers in Europe because they're just fantastic UX UI designers and those are hard to come by.