Sachin Bala

But also my parents passed away, both of them.

My mom went first, my dad went second, and it was really hard.

And when I had to become the executive of the state,

you know, it was difficult and I wanted to make things easier for people when they had to deal with, you know, the worst of times.

So we kind of, we have three client bases, I would say.

Three avenues that we kind of describe as our core clients.

One is we have, you know, people like, I would say, early adopters who want to become proactive planners so that they're

information is all in one place.

So for instance, my wife, you know, she doesn't know where all the information really lies.

So I want to be better prepared and make her part of my team and create that accessibility, which ReadyOne allows.

So she now knows where all that information lives and she doesn't need to go to it

Often she doesn't need to go to it at all, actually, but it's there and she has the, and I and her both have peace of mind.

And who are the second two such in, uh, uh, parents.

So aging parents.

So now that, uh, you know, my wife, her parents are aging.

We're actually doing their ready when account for them and putting it in there.

And the third is the professionals.

So we're going through, uh, B2B to C channels to drive that volume because ultimately name their title professional title.

Yeah.

uh, notaries, financial planners, legal professionals.