Sagar Kogakar

So we were good, really good in 2013, 14, after which we started to focus more on the product.

And there are quite a few competitors coming up, like, you know, there's so many all over the world now.

Like who, name a couple.

So there's FreshBooks, there's Zoho Invoice now, there's Invoice Era, there's quite a few out there.

And everyone has a very strong content marketing strategy and an SEO strategy in place.

So,

The initial books you mentioned about the revenue model, the key was to keep it very economical and it was a pay-per-use model.

So we used to charge 50 cents per invoice sent when we launched back in 2011 instead of per user per month.

You know, some freelancers paid us less than $2 because they used to send four invoices or two invoices a month.

That's right.

So our plans start from about $7.95 and they go on to about $29.95.

It's still below the market price at the moment.

And an average customer would spend anywhere between $15 and $20.

I see.

We're still doing the same.

We're doing a lot of content marketing.

Now we've launched a new version this year.

In fact, early this year, the new subscription model was launched this year.

And we've kind of changed our features.

We are adding new features.