Sahil Arora

Got it.

Yeah.

That's the plan.

Yeah, and that's exactly for seven days.

Exactly.

And the entire, yeah.

Also, in order to justify that and to kind of verify the traction on the brand, in order to gain the ROI to the brand, what we have is we have an analytics app.

What it does is it gives the brand, so we do this enterprise analytics application, which we give to brands who are advertising on our platform.

So what they can simply do is they can log into their panel on that application and they can see real time analytics based on impressions, views or clicks.

So that is how they can keep track of their campaign on how much time is left for the campaign.

you can touch the screen and there's an offer which is popping up.

You can interact with it.

However, if you, you know, that's a click.

Uh, or the other thing is that every time the driver starts the trip, right?

So that is the only point of time when we broadcast ads.

So basically the content is when there's nobody sitting in the cab.

However, when the driver starts the trip, so I'll tell you how this functions, the loophole functions.

So you've got three minute of entertainment content in that.

And there's a two minute ad slot in that.

So basically three minutes after the three minute ad content, there is a commercial break for two minutes.