Sahil Bloom

power the entire e-commerce business that they were doing.

And so they built this whole backend thing that was a huge cost center for the business.

And so they built this whole backend thing that was a huge cost center for the business.

And what they realized was that there were a lot of people, as the kind of technology ecosystem grew, that needed that type of enormous compute power.

And what they realized was that there were a lot of people, as the kind of technology ecosystem grew, that needed that type of enormous compute power.

And so they started renting it out, effectively charging people to use this extraordinary compute power that they had created.

And so they started renting it out, effectively charging people to use this extraordinary compute power that they had created.

That became an enormous profit center for Amazon now in the hundreds of billions of dollars that is a separate company called Amazon Web Services.

That became an enormous profit center for Amazon now in the hundreds of billions of dollars that is a separate company called Amazon Web Services.

That idea sparked in me whether there was a micro, micro, micro version of that same thing that I could adopt in my own world where things I was spending money on on an ongoing monthly basis as a creator and as a business person could be things that I could turn into profit centers for my business.

That idea sparked in me whether there was a micro, micro, micro version of that same thing that I could adopt in my own world where things I was spending money on on an ongoing monthly basis as a creator and as a business person could be things that I could turn into profit centers for my business.

So turn my cost centers into profit centers.

So turn my cost centers into profit centers.

And that has been an overarching mental model of how we've approached our different businesses that we've launched.

And that has been an overarching mental model of how we've approached our different businesses that we've launched.

The first example of that was a newsletter business where I was paying a team to manage the back end of my newsletter.

The first example of that was a newsletter business where I was paying a team to manage the back end of my newsletter.

So I decided all I want to do is write the newsletter.

So I decided all I want to do is write the newsletter.

I don't want to deal with lead magnets.