Sahil Bloom

I don't want to deal with lead magnets.

I don't want to deal with paid ads.

I don't want to deal with paid ads.

I don't want to deal with segmentation funnels, any of those things.

I don't want to deal with segmentation funnels, any of those things.

I'm just not good at that and I don't really care.

I'm just not good at that and I don't really care.

So I'm going to pay someone to do it.

So I'm going to pay someone to do it.

That team turned out to be really good at doing that.

That team turned out to be really good at doing that.

And so I went and partnered with them and a friend of mine who is a founder of a business called Kit, which is a newsletter sending platform.

And so I went and partnered with them and a friend of mine who is a founder of a business called Kit, which is a newsletter sending platform.

Yeah, ConvertKit.

Yeah, ConvertKit.

And we partnered to launch this as a business.

And we partnered to launch this as a business.

I continue to pay them every single month to do the back end of my newsletter.

I continue to pay them every single month to do the back end of my newsletter.

And now it is also a massively profitable business.