Salim Ismail

get where things are going to go?

And again, how do you surf on top of this massive change that's coming?

To sort of extend our reach and abilities.

And have it know your brand guidelines.

Have it know your design taste.

Yeah, that's right.

And have it actually spin up a dozen different versions and have them try in the market.

And I want to make sure we get, as we discuss this, we understand what is the role of people in this, right?

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And the question is ultimately what's inside that organizational container.

That's right.

Right?

And there are going to be assets and IP and agents and some number of humans.

That's right.