Salim Ismail

By the way, is this a book that you're putting out?

Is there a place people can go to learn more about this now?

And just to be clear about when you say something is breaking, ultimately I think what you mean is if you don't retool your organization in this fashion or don't restart your organization, you will be disrupted because someone doing it is going to just eat your lunch.

You and I have talked about this.

Anybody who's got a juicy margin is open for attack.

It's open season, right?

Yeah.

And you might think you're protected by regulations.

You might think you're protected by your brand.

I mean, it's a cornerstone.

It's a North Star architecture.

And by the way, drive and shape are acronyms for subcomponents.

That's right.

Those are acronyms.

By the way, just to be clear here, as you're outlining the process.

you've structured something that you can teach companies to implement.

Absolutely.

Yeah.

And by the way, Eric Schmidt told us, right, rapid learning is the key to success, period.

I mean, as I think about this, normally this would be your strategic officer, your marketing officer, all of those coming together, having meetings, and deciding what to do.