Sally Hogshead

When you begin to understand how people see you at your best, when you understand why people love you and champion for you and buy from you and hire you and promote you and adore you, then you can focus on that. You can just do more of what you're already doing right and stop focusing on the rest of it.

When you begin to understand how people see you at your best, when you understand why people love you and champion for you and buy from you and hire you and promote you and adore you, then you can focus on that. You can just do more of what you're already doing right and stop focusing on the rest of it.

And it's incredibly freeing to be able to say, look, you don't have to be perfect at everything, but you do have to be extraordinary at something. So instead of trying to be kind of good at a lot of things, be incredibly good and very, very different in one particular area.

And it's incredibly freeing to be able to say, look, you don't have to be perfect at everything, but you do have to be extraordinary at something. So instead of trying to be kind of good at a lot of things, be incredibly good and very, very different in one particular area.

I'm excited to be here today. I'm excited to talk about how the world sees you.

I'm excited to be here today. I'm excited to talk about how the world sees you.

Yeah, sure. Well, StrengthsFinder, Myers-Briggs, those tests are really great in getting us a critical piece of information, which is how do you see the world? But what I found from drawing on my branding background is that there's another piece of information that we need to know. It's not how you see the world. It's how does the world see you?

Yeah, sure. Well, StrengthsFinder, Myers-Briggs, those tests are really great in getting us a critical piece of information, which is how do you see the world? But what I found from drawing on my branding background is that there's another piece of information that we need to know. It's not how you see the world. It's how does the world see you?

How does your customer see you, your audience see you? How do the people in your workplace see you? And when you understand how to see you at your best, then you can just keep focusing on that and deliver your highest value every time. The thing that makes this different about a traditional test is it's not built on psychology.

How does your customer see you, your audience see you? How do the people in your workplace see you? And when you understand how to see you at your best, then you can just keep focusing on that and deliver your highest value every time. The thing that makes this different about a traditional test is it's not built on psychology.

A traditional personality test was, you know, my rig was developed to diagnose personality disorders. Well, this is a very different way of thinking about it. It's drawing upon the best of branding to see how does the world see you? In what way are you most likely to impress people, to influence them? And in what way are you most likely to turn them off or push them away without even realizing it?

A traditional personality test was, you know, my rig was developed to diagnose personality disorders. Well, this is a very different way of thinking about it. It's drawing upon the best of branding to see how does the world see you? In what way are you most likely to impress people, to influence them? And in what way are you most likely to turn them off or push them away without even realizing it?

One of my first clients that I ever worked on when I was back in advertising was Nike and Nike's tagline. You remember Nike's tagline, right? So when Nike says just do it, you know, they're not just talking about shoelaces and rubber. They're not just talking about the shoes. They're not talking about the company. They're talking about the whole mindset, the attitude.

One of my first clients that I ever worked on when I was back in advertising was Nike and Nike's tagline. You remember Nike's tagline, right? So when Nike says just do it, you know, they're not just talking about shoelaces and rubber. They're not just talking about the shoes. They're not talking about the company. They're talking about the whole mindset, the attitude.

Well, what if you could distill your personality down to just two or three words, like just do it, that when people thought of you, they knew exactly what words to associate with you. And over the last few years, I used to do this for clients. I would write headlines. I would write taglines for these big companies, but I didn't know how to do this for people.

Well, what if you could distill your personality down to just two or three words, like just do it, that when people thought of you, they knew exactly what words to associate with you. And over the last few years, I used to do this for clients. I would write headlines. I would write taglines for these big companies, but I didn't know how to do this for people.

And it wasn't until about a year ago that I had a major breakthrough that I realized that there are specific words that are associated with specific personality types, according to how people see them at their best. In other words, there are certain ways that your personality is primed to be able to add value.

And it wasn't until about a year ago that I had a major breakthrough that I realized that there are specific words that are associated with specific personality types, according to how people see them at their best. In other words, there are certain ways that your personality is primed to be able to add value.

And when you perform in this way, when you communicate in this way, people see you as intensely valuable. On the other hand, you also have places in your career, things you do that are disadvantages, that do not put you in the best light.

And when you perform in this way, when you communicate in this way, people see you as intensely valuable. On the other hand, you also have places in your career, things you do that are disadvantages, that do not put you in the best light.