Sally McMullen
👤 SpeakerAppearances Over Time
Podcast Appearances
Yeah.
That's your superpower.
Yeah.
When you're gone, it's just debauchery to you.
Yeah, it is.
We're just like, I love the thing.
So my tea of the week is Rode is launching new beauty products.
Have you guys seen this?
I have.
So Rode did such a smart marketing tactic, which like not surprised, but they used the Met Gala to basically tease slash like soft launch some new products.
Have you guys seen them online?
Yeah.
Now, in the research, I found that Rode earns $9 for every $1 of their marketing spend.
That's wild.
Which is insanely high.
Yeah.
So like, yeah, if you're saying as well, like their marketing spend is quite low, it's because they don't even have to spend that much.
So the post that they posted on Instagram that was not like collab posted with Hailey.
It was purely just on road and it had like some BTS of her at the Met Gala as well as if you swipe through you got like some kind of blurry shots with like product names blurred out.
That post got 259,000 likes.