Sally McMullen

They look gorgeous.

Yeah, exactly.

And there's also the pocket blushes, what looks like to be two pocket blushes.

You get a bronzing drops.

Everybody gets a bronzing drops.

It's because the drunk elephant ones went viral.

See, Rhoda's also in the last week just signed a deal to go into Sephora in Europe.

So she's literally expanding this empire that I was like, they're going to launch for Eurosummer.

However, they're launching in Europe in September 2026, which is then after Eurosummer.

So I'm like when I'm trying to think like what –

Is this drop going to be, because normally and sometimes they like coincide with something to kind of make it, you know, contextual to what's happening.

But I was like, that makes so much sense to launch new products when you launch into Europe, into Sephora, but that's too late.

So I'm like, when is this, when are these new products going to be launching?

I do think they're going to be an instant sellout.

In the first day that Rode launched in Australia, they made $11.5 million.

Just a drop in the bucket, really.

Oh, my God.

I don't get out of bed for less, you know.

But it made me start thinking, is the celebrity beauty brand back or is it in its flop era?

So I started looking at like a bunch of other celebrity beauty brands.