Sally McMullen

Lash Warrior, R.I.P.

I was heartbroken when they shut down.

They also had a really great lipstick that was a very close match for Pillow Talk by Charlotte Tilbury.

So I was quite upset.

Gwen Stefani is awesome.

Yeah, she's gone off the beaten path.

Some interesting choices.

Yeah, interesting.

But, yeah, Drew Barrymore was quite sad.

But I agree with you.

I think most people are buying things for the quality.

Definitely.

But I think celebrities can still get the attention but they can't necessarily get the conversion.

Yeah.

Because 39% of consumers still are driven by the quality of products opposed to 5%, which is due to celebrity endorsement or leadership.

So it's interesting because in 12 months we saw two celebrity beauty brands shut down and then also in the last 12 months Elf revealed that Rode generated $212 million.

Do you think her Met Gala look with the gold plate was kind of because she was launching, like, gold illuminating drops?

Yeah, interesting.

Or am I just going too deep into the matrix?

Same.