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Sam Caucci

๐Ÿ‘ค Speaker
275 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

Most of our companies pay us up

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

upfront for the year.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

So a lot of that number is clients that range from one-year to two-year deals who, in some cases, because of being so bought into the product, they might pay for the whole thing upfront.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

I mean, we try to get it all up front.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

So we definitely will start with the ask for all up front.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

In some cases, we might drop to semi-annual or quarterly.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

But in actuality, because we're a training purchase, companies don't just make the switch to us and think they're going to quit after three months.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

So we have a pretty good track record of getting companies to pay for the full year up front.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

We have 100% retention.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

I think that's always the million dollar question is what is the ceiling?

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

So, you know, I probably would answer that by saying we should always be trying to charge more.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

Yeah, I mean, I'd probably credit to the fact that the product doesn't infringe on enough other products in their learning stack yet, which is something that as we continue to develop our product roadmap and we begin to impact other budgets or other products they have in their stack, either A, we're going to get a heck of a lot more, we're going to increase our revenue per company, or we're going to see some churn out.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

We launched the company, you know, officially as a game platform.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

I mean, like anything we started, you know, we started on this thing kind of part-time early on as a consulting company about six years ago.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

And then about two and a half, you know, called three years ago, we started middle of 2014.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

We started to develop the product.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

We started selling 2015.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

So we've been full, you know, full speed ahead selling the platform since Q1 of 2015.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

We're at 20 now.

SaaS Interviews with CEOs, Startups, Founders
698: How this Sales Training Tool Went from $600k to $1.2M in Revenue in 1 Year

Yeah, there are a lot more people running around.