Sam Eitzen

And that's where we tell the little stories.

We call them who you're keeping smiling or who you're helping smile.

I can't remember exactly the terminology.

That kind of profiles the vendor or the founder.

And then we had a warehouse that used to store and ship photo booths.

And now it's been transformed into a box sending business.

But that's about it.

The team had to...

pivot and not pivots a weird word but you know had to completely transform what they were doing and people that were wrapping and branding photo booths spent eight hours a day folding cardboard boxes it was not glamorous this is incredible my gosh has anyone has anyone interviewed you like hardcore about this to capture this sort of full story we've done some like we had an ink profile we've had a couple like forbes and uh you know like articles written about the pivot um but no

I think it takes someone who understands business and entrepreneurship to realize just how drastic the switch was.

So pivots are a very sexy thing, right?

But pivots are often, here's what I used to do in-person events and I've pivoted to virtual events.

But our pivot was really more of like,

I don't know.

I mean, I don't even know if it's considered a pivot necessarily.

We had to create a new business and we did it in about eight days.

Yeah, yeah.

It was about eight days from concept to when we launched the first website.

And then we basically took pre-orders for two weeks to buy us extra time as we sourced small vendors from our first box, which was Seattle.

And we sold, in the first three months, we did 500,000 in sales.