Sam Eitzen

What we were surprised by when we pushed to e-commerce was that, again, it was these brands, big companies like Microsoft, Google, that would purchase 200, 300, 800 boxes in one go, brand the boxes, and send them to all their people on various departments and teams working from home.

And so we were spending so much money acquiring individual customers on social media that

that we kind of have shifted focus and said, you know what, we're going to be a corporate gifting company that focuses on connecting big brands to local businesses, local vendors, hence the name Keep Your City Smiling, right?

It's a gift box company, but the twist is that it's very intentional and it only supports small business.

That is basically what can happen.

The one step that we're making easy is that we're selling or packaging a Keep Seattle Smiling box for Microsoft Seattle employees.

But I'll take another company, another tech company, for example, that had headquarters in New York, Austin, San Francisco, and Seattle.

They were able to buy 800 boxes and ship them to every single employee that were based out of those cities with five small business products like craft coffee, tea, chocolates from the cities where those people were based to connect them to local brands and vendors.

But because we also...

like customize and curate the contents, it's absolutely possible to Microsoft to say, hey, we really want this.

We really want you to find a small business vendor that makes cute little metal picture frames.

Please include that.

And we handle the logistics.

We brand the box.

We tell the story as well of maybe the founder or founders behind that little metal picture frame company and try to connect the people in Seattle or globally.

I mean, it really depends, right?

To like the story of those small business centers.

Not a ton.

I'll tell you, there's three pieces of technology we're reusing where we had a big printer that wrapped photo booths that we use to brand the boxes, meaning we can control branding and printing inside the in-house.

We use old school photo booth printers to print strips.