Sam Hickson

Hi, good afternoon. Okay, so basically I do wholesale cell phones. So we sell wholesale phones and tablets B2B, Apple, Samsung, Motorola. And we have basically two types of clients. One is the resellers, like mom and pop stores or other traders, wholesalers. They like our high quality and our long-term warranty. We offer a 12-month warranty, which is basically unique in the industry.

And then there's a second type of client, which is basically businesses of various types. They usually have an app and need more of a high-touch approach. So they have a problem to solve. They need a product that's going to match up with their technical specifications and exactly what they need to deploy. And I feel like that's where the biggest opportunity is.

We're solving a problem and there's usually healthier margins. So my two questions are, number one is, I'm having difficulty crossing the bridge. I guess like ideas of how can I apply the one-to-many or perfect webinar to selling businesses wholesale phones, which is a commodity, and making an offer out of it. That's number one.

And number two is, our current funnel was originally based on the guilt model, where you have to sign up to become a member to access the pricing, so that we had traffic but no sales, and then once we implemented that...

So withholding the price from non-members is what gives us the opportunity to speak to the prospects, build the connection, build the trust and allowing for the high-ticket wholesale sale to happen. I can add a lead magnet to encourage membership sign-ups, but I guess any ideas there.

And I guess I'll finish off with the question that Winnie asked, which if you invested in our business, what would you do?

That would be an example. Let's say you made a special app and you wanted to marry it with a specific type of device. We'd help you get the right device for your funnel app so that you could deploy it to your customers or your workforce.

No, we don't do the app, but we help solve the problem of finding the right device for your specific app deployments scenario.

It's really all over the map. I mean, there's the smaller customers that are mom and pops to buy $3,000 to $5,000 orders. And then we have all kinds of businesses that may be buying anywhere from $10,000 to $500,000 worth of product.

Well, the dream client are those enterprises, businesses, medium, small, large, that have a specific app and a specific need for product. We have, for example, a POS company that wants to deploy a POS app on their phone and give it to their customers. We have a medical company that puts out thousands of phones for heart monitoring and so on. So there's these unique...

Ist es schwieriger, diese zu finden?

Wir haben einen großen Funnel, wir haben viel Organik für viele Jahre, also kommen Leute jeden Tag rein. Und dann findet man nur die größeren Möglichkeiten und die Menschen, die reinfließen. Und es ist meistens ein Mischung von diesen Reseller-Typen und diesen Unique Enterprise-Typen. Wir müssen einfach darauf achten, dass wir es schaffen und die richtige Lösung finden.

Ja, sie erzählen uns, was sie brauchen. Und die letzten zwei Fragen sind, erzähl uns ein bisschen über dein Geschäft, erzähl uns ein bisschen über deine Bedürfnisse.

Zwei kurze Fragen. Eine ist, wie wir die One-to-Many-Konzepte zu diesem Art von Funnel einbringen. Das ist Nummer eins. Nummer zwei ist, außer, dass Menschen signen, weil sie den Preis nicht haben, würde es etwas anderes sein, was du empfehlen würdest?

Und ich mag das. Ich denke, wir können es auch für sie ausdrücken. Also die Präsentation für sie ausdrücken, egal ob sie aufstehen wollen oder nicht.

Sehr gut. Das hilft mir definitiv damit, wie man die One-to-Many-Bewegung verwendet. Sehr cool.