Sam Jacobs

So that was the biggest change that we made over the course of last year.

So where are we today?

Today we're growing again.

Today, we are generating cash.

We're cash flow positive in January, February, and March.

Our unit economics are back to healthy margins.

We're 4 to 1 LTV to CAC on both our corporate membership side and our individual membership side.

We're ready to invest in growth again now that we've stabilized the business.

But it took a lot of hard decisions.

Those are decisions that a lot of us have made.

And the last thing is, what's the number one initiative currently inside of Pavilion?

What did we just spend an entire offsite on?

We spend it on the member journey.

We spend it on our customers.

We are not talking about growth.

2024 is not intended to be a year of massive growth.

2024 is intended to be a year of focusing obsessively about the experience that our members have, everybody in this room, focusing on the customer, being prescriptive about the journey that you're intended to go on,

Mandating onboarding, right?

Mandating onboarding.

We have a self signup flow.