Sam Kamani

And there is unfortunately, I haven't found a clear cut way of escaping that trial and error and pivoting all the time.

So that's what good marketing is.

Yes, pretty much.

It is like a game and you just continuously keep trying till you get the outcome you desire.

Second to last question.

And that is around that.

What's your biggest pain point as a founder?

What's your biggest challenge as a founder?

That's interesting.

Fantastic.

And that leads me very well to my last question.

And that is, what is your biggest ask?

Is it around hiring, getting the best people to come and work for you?

Or is it partnerships or something else?

What I'll do is I'll leave links to everything that Canopy is doing in the show notes, description or comments on every different platform that this is going to go.

15, 16 different platforms.

So thank you.

Thank you, Adam, so much for your time.

It's been an absolute pleasure talking with you and learning more about Canopy and even just learning about a founder on how every founder does things.

So thanks so much.