Sam Parr

And then I personally, you know, like mortgage my house and then I got this and then this and then this and this.

Or like,

you know, we lost the deal to get into retail to this other company, but then I came over the top and I guaranteed we would spend $3 million on TV ads.

And by the way, I had $300,000 in the bank, but that sealed the deal.

Then I had to hustle to get the 3 million and then that got us into retail.

And now we do 500 million in retail every year, right?

Or whatever it is.

This is always a story like that.

Everybody's got their own flavor.

And so they avoided the multiply by zero events.

When you hear Joe from Airbnb talk about Airbnb, right?

The number one takeaway I had is this company shouldn't exist.

It's a miracle child.

Like it should have died at any of those five points you mentioned because those are, we're effed, it's over moments.

Like there's no recovering from that, but you guys did.

And that's miraculous.

And it was like five miracles to get there.

So I feel like that's another one.

So endurance is one, I would say not getting multiplied by zero, not dying at a moment when you could have died.

or like you didn't get the deal, but then you did get the deal.