Sam Parr

Like they were going to go with somebody else and at the last minute you flipped it.

Like, and those turned out to be huge fork in the road moments for what the outcome of that business was going to be.

I think project selection.

So, you know, you know, like James Clear is there and James Clear has written, his book is like the number one selling book in the world over the last five years, all categories.

It's not like just nonfiction, not like just in the U.S.,

everything and why.

And, you know, part of it is he talks about like this moment when he was making, he's like, he really wanted to make the book about deliberate practice.

He's like, that was actually the insight was that you have to do this deliberate practice.

It's one of the core insights.

He goes, it could have been a deliberate practice book that talked about habits.

But guess what?

Nobody would buy a book that says deliberate practice on the cover.

But a lot of people turns out wanted to buy a book that has habits on the cover about breaking bad habits and building good ones.

And it has deliberate practice as chapter whatever, three or whatever it is.

And so just picking things that have like the right TAM, either because you knew it in advance or you stumbled into something that actually had a huge market, but even though it sounded kind of small and silly to begin with.

So those are my three takeaways to recap.

Intensity is the strategy, being at the ground floor level, that idea of three problems a day for 365 days, solving a thousand problems in your company.

I thought that was great.

Culture is the action word, the Jesse Cole story of treating the players to a show to instill in them what it means to give the fans a show.

And then you can't top pigs with pigs.